![]() It debuted its dark mode feature last year. The most recent social media app to hop on the dark mode bandwagon is LinkedIn. If your business has an online presence on Facebook, Instagram, Twitter, or Google you can toggle the dark mode on. Related Article: The Power of Visual Content What Social Media Apps Offer Dark Mode? Dark mode makes that experience easier and helps you use apps for longer periods with less eye fatigue. As a small business, your online marketing may require you to swap back and forth between apps and spend time interacting with your audience. When you see it, the difference between the standard mode and dark mode is striking. Think about it! Which would you prefer to look at for hours? You receive the same experience, but with less strain on your vision. It is a simple feature that swaps bright backgrounds with dark ones. What is Dark Mode?įirst of all, what is the dark mode feature? It is exactly like it sounds! Dark mode is a special feature in your account settings that makes a social media app’s user interface darker. ![]() Below are reasons why your business should know about dark mode and how it benefits your social media strategy. As a user of social media apps each day for clients, dark mode has improved the quality of my marketing experience. ![]() One such improvement is the dark mode feature. Over the years, social media apps have improved their user experience to better suit the needs of consumers as well as businesses. However, using apps each day can be a literal eyesore for those focusing on a daily social media activity. The opportunity to engage with people in your target audience is invaluable and regular social media management is key. Social media apps are a great tool for bringing awareness to your business.
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